Weco Custom Built The Exhibition Booth Using Raw Plywood—Balancing Sustainability With Visual Impact. The Booth Was Designed To Be Fully Modular And Reusable, With A Layout That Encouraged Flow And Function.
A Gentle, Wheelchair-Friendly Slope Welcomed All Visitors Into The Space, Which Was Thoughtfully Segmented To Allow Different Departments To Connect With Potential Customers. Key Touchpoints Included A Lush Photo Green Wall For Visual Engagement, A Central Presentation Area For Talks, And A Private Meeting Room For In-Depth Discussions.
A Social Wall Brought The Brand's Digital Presence Into The Physical Space, While A Modular TV Backdrop Was Cleverly Repurposed At A Subsequent Exhibition—Extending Both Its Use And Value.
The Result Was A Clean, Purpose-Driven Booth That Not Only Met Sustainability Goals But Also Elevated The Visitor Experience Through Smart, Conscious Design.