Weco Created A Gamified, Self-Guided Launch Experience To Unveil XAA's New Building — Turning Exploration Into Carnival Engagement. Inspired By The School's Pioneer Values, Interactive Stations Featured Cardboard-Built Games Themed After Icons Like The Wright Brothers And Monopoly.
This Sustainable, Education-Inspired Event Blended Storytelling, Play, And Discovery—Transforming A Soft Launch Into A Memorable Brand Experience.